Prompt: Automated, Yet Personal Real Estate Email Marketing

Last Updated July 1st, 2020

real estate email marketing

You dedicate so much time and effort into helping your clients buy or sell a home. It’s hard to put in the same to maintaining and growing your network. But if you’re going to grow your business, you need to connect and stay in touch with your database consistently and effectively.

What if we told you there was a real estate email marketing tool that could take some of the networking off of your plate? Well, there is.

It’s Prompt – a system that blends the convenience of automated marketing for realtors with your personal, human touch.

Keep reading to learn all about this BombBomb product, its features, and how it can help you build and cultivate the relationships needed for you to thrive in real estate…

What is Prompt? It’s a Real Estate Email Marketing System

Prompt allows you to stay top of mind – even when you’re struggling to find time to network in order to do so. It makes your real estate email conveniently automated, yet perfectly you.

We get it. Most automated marketing for realtors doesn’t have much personality. Moreover, the personal touches that really connect and resonate with people can take a lot of time to execute.

So, Prompt combines both the automated and the personal to connect with more people in a quicker, yet still authentic way. How? With pre-recorded videos that are sent to the right people, at the right time.

It includes three primary real estate email marketing services:

 Real estate email campaigns sent to your entire database
 A one-to-one sending engine
 Plus, a custom design pack with your branding

Campaigns: More Face Time in Less Time

Are you swamped with showings, but in need of more exposure and presence with potential clients? Get the consistency and face time you need and let Prompt do the heavy lifting with its Campaigns feature.

You’ll be prompted about a campaign email design that is written and sent for you 16 times a year. Additionally, you will have the option of recording your own video to add to that email before it’s sent.

This content will also be shared to Facebook, LinkedIn, and Twitter for increased audience reach.

If you’re nervous about creating the video, don’t be. Prompt comes with coaching on what to say and a demonstration of how you might say it.

Nonetheless, if you choose not to record a video, Prompt will send the email on your behalf at their scheduled times.

After each send, you will receive a list of the most engaged people on your real estate emails. Then, you can follow up with these contacts one to one with a video email. We’ll also offer follow-up tips for you based on the topics of your real estate email campaigns.

We also have an article with follow-up sales email templates for extra guidance. Check it out.

One-To-Ones: Keep Things Personal by Celebrating Milestones

Real estate email marketing doesn’t have to be dull or impersonal. Special days in the lives of people in your network give you a reason and opportunity to reach out.

With the One-to-Ones feature, you can upload any date-based event list for your clients – birthdays, home purchase anniversaries, and beyond. Prompt then sends them the right greeting on the right day.

All you need to do is record one evergreen (prerecorded) video for each date-based event to bring the message to life. Still not sure what an evergreen video is, or what it should be like? Read through this post for extra guidance. 

Get prompted about all upcoming one-to-one real estate email sends, so you can record a specific video message for the personal friend or high-value client instead of the evergreen video.

Design Pack: Real Estate Email Templates for Every Occasion

You need something for every occasion. You also want it custom-branded to you and your real estate business. The Prompt Design Pack delivers on these template needs for your real estate email marketing efforts.

Prompt starts with a custom design – created by our email designers – that matches your look, logo, colors, and branding. Then, more than 80 emails for specific uses, including:

 Buyer and seller lead nurturing
 Open Houses (If you need marketing tips for these, we have an article on that as well)
 Online reviews and testimonials
 Holidays and special occasions.

And much more. They’re all set in your custom design (with accompanying text) and available in the “Emails” tab. You can also add a video or change the text in any of these emails.

Sending while on-the-go? You can use your custom branded templates to send from the BombBomb mobile app. Don’t have it yet? Learn more about our enhanced mobile app for iOS and Android.

Start Growing Your Real Estate Business with Prompt Today!

Prompt is a real estate email marketing system for long-time customers and new customers alike.

Current customers are pro-rated into this new subscription and the renewal date resets for one year out from the day of your upgrade. New customers can sign up and get started with all of the real estate email marketing services Prompt has to offer.

Click here to learn more about Prompt, watch short videos on the product and its features, reach out with questions, or get started.

Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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