Making Marketing More Memorable

Last Updated July 7th, 2022

Sara Varni, CMO, Attentive Mobile, The Customer Experience Podcast, SMS, text marketing, text messaging, customer relationship, data gathering, customer insights, customer relationship, texting customers, customer texting

 

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It would be unusual to receive a marketing email asking you to respond with a “1” for more information on a topic. The campaign probably wouldn’t yield the insights a brand is looking for.

But for SMS marketing, that’s exactly what’s happening … and it’s working. Texting is a marketing channel that uniquely blends personalization and data gathering. Its capabilities in getting prospects and customers to interact is changing the game for brands and marketers.

Joining us on the podcast for this episode is Sara Varni, CMO at Attentive — a comprehensive text marketing solution that drives an average of 20 and a half percent of online revenue for modern ecommerce brands. Sara is here to walk us through SMS marketing. She also explains why this mobile channel has found such success and why it’s so important to integrate the campaign for your brand.

Before her role at Attentive, Sara spent a decade at Salesforce, and four years as CMO at Twilio.

In this conversation she shares the importance of telling stories to create a more memorable marketing experience. She also talks about why knowing where each unique customer is in their journey is vital to conversion and why understanding intent through zero-party data capturing is critical to marketing success.

Sara and I also discussed:

Why SMS texting is the personal and meaningful approach to marketing
What the differences are in data capturing
How marketing is a long game
Why building a digital persona is so vital to marketing
What roadblocks are in place for successful digital marketing

 

 

Making Marketing More Memorable

Hear Episode 209 and every other conversation on The Customer Experience Podcast in your preferred podcast app …

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We also embed the full conversation and make it searchable right here in these blog posts. The recording with Sara Varni is right here …

 

 

 

 

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Video Highlights: Making Marketing More Memorable

Check out the top five video highlights from the discussion with Sara Varni

 

1. Customer Experience is The Details

 

 

2. Making Marketing More Memorable

 

 

3. Increasing Personalization

 

 

4. Helping Not Selling

 

 

5. Working With Third, First, and Zero-Party Data

 

Links Related to This Conversation:

 

 

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Ethan Beute | About The Author

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan collects and tells stories of clearer communication, human connection, and higher conversion with simple, personal videos. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. Fresh air & clean water.

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