Restoring the Balance: Human-Centered Communication

Last Updated October 8th, 2021

Ethan Beute, Chief Evangelist, BombBomb, Human-Centered Communication, digital pollution, balance, automation, personal touch, human touch, tech touch, Industrial Revolution, business book
 

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A paradigm shift is a fundamental change in approach or assumptions. And business communication is in the midst of one — a transition from digital pollution to human-centered communication.

Digital pollution is any unwelcome digital distraction. And while it’s subjective, it includes spam, bots, hacking, social manipulation, and other forms of digital communication that add friction, confusion, annoyance, frustration, threat, or even danger to our lives and our work.

Centuries ago, the Industrial Revolution (followed more recently by Henry Ford’s assembly line) set in motion an evolution from personal to industrial production. And not only did this transition change the way we do business, but it also shifted the way we communicate, too. And as we’ve continued to work alongside machines, they’ve also become entrenched in our day-to-day communication.

You see, automation has replaced much of our jobs and processes, thus decreasing the value and humanity in our everyday lives and relationships. As a result, our communication has gotten noisier and more polluted over time. Attention – and therefore trust – is harder to get and keep.

The time has come to restore some of our previous beliefs about communication — that the personal, emotional, and meaningful are paramount to efficiency and convenience. The bottom line is that our relationships matter. And to foster meaningful connections, it’s time to shift to more thoughtful digital experiences. It’s time to restore the balance.

So, if a shift from industrial to personal, from efficiency to effectiveness, from selling to helping, from people as numbers to people as people, from corporate voices to human voices, or from automatic to intentional resonates with you — you sound ready to be a part of the restoration of the individual, the real, and the trustworthy.

I’m Ethan Beute, Chief Evangelist at BombBomb and host of The Customer Experience Podcast.

I co-authored a book about this communication shift with my longtime friend, and colleague Steve Pacinelli, CMO at BombBomb, called Human-Centered Communication and its official release day is today! If you’re looking to restore the balance in your communication — you can find it right here.

Human-Centered Communication, Digital Pollution, A Business Case Against Digital Pollution, Fast Company Press, business book, sales book, video book, Stephen Pacinelli, Ethan Beute, virtual communication, digital communication, online communication
 
In today’s episode we explore:

What the echo effects are of the Industrial Revolution
How to restore the balance between the personal and the industrial
What human-centered communication means for organizations

 

 
 

Restoring the Balance: Human-Centered Communication

Hear to Episode 163 (and every other episode of The Customer Experience Podcast) in your favorite podcast player …

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We also embed the entire episode right here in these blog posts. You can hear Episode 163 in the searchable player below …

 

Bonus Video — Human-Centered Communication: From Industrial to Personal

 
 

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Our Human-Centered Communication Series:

As part of the release of Human-Centered Communication, Steve Pacinelli and I hosted a special series on the podcast.

Throughout the series, we were back in conversation with each of the 11 experts featured in the book in a way that adds to the philosophies, strategies, and tactics found in their respective chapters.

 

Other Episodes You Might Enjoy:

 

Human-Centered Communication, Digital Pollution, A Business Case Against Digital Pollution, Fast Company Press, business book, sales book, video book, Stephen Pacinelli, Ethan Beute, virtual communication, digital communication, online communication

 
 

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Ethan Beute

Ethan Beute | About The Author

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan collects and tells stories of clearer communication, human connection, and higher conversion with simple, personal videos. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. Fresh air & clean water.

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