Human Factors and Design Thinking

Last Updated May 24th, 2021

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Listen to “138. Human Factors & Design Thinking w/ Anand Tharanathan” on Spreaker.

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Want to develop ideal human-machine interactions within your organization? It starts with examining human factors, the science that explores how humans interact with a product, technology, or service.

It takes both psychology and engineering to apply human factors when designing an experience.

Recently on The Customer Experience Podcast, we hosted a conversation with Anand Tharanathan, who synthesizes psychology, engineering, and business in his education and work experience.

He not only explained human factors but also the three pillars of human-centered design: feasibility, viability, and desirability. Design thinking that fundamentally speaks to the emotional component of the customer experience (CX) is built on all of that and more.

Anand is Chief Product Officer at MetaCX, as well as a former research and design lead at Facebook, Angie’s List, and Honeywell. His design thinking is grounded in psychology and the need for research and design teams to get in front of the user and apply empathy to their capabilities and limitations — to allow human factors to inform every aspect of design.

Throughout our conversation, we discussed…

How emotion shapes the customer experience
What the science of human factors entails
Why design thinking and human-centered design matter
Why human-centered design needs to be implemented in B2B and B2C products
Where to start with research



Human Factors and Design Thinking

Enjoy Episode 138 of The Customer Experience Podcast on the go by listening with your favorite podcast player …

Want to be incredibly helpful without much effort? Once you’re there, please take a couple of extra seconds to rate the podcast with a single click!


We also embed the full recording here in each conversation’s blog post, so you can hear — and even search — what Anand Tharanathan shares with us right here …

Listen to “138. Human Factors & Design Thinking w/ Anand Tharanathan” on Spreaker.


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Video Highlights: Human Factors and Design Thinking

Check out the top five video highlights from the discussion with Anand Tharanathan of MetaCX


1. The Emotional Component of CX



2. Human Factors Research



3. Design Thinking and Human-Centered Design



4. Human-Centered Design, B2B, and B2C



5. Where to Start With Research in Your Organization



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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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