Designing Digital Experiences to Engage Human Emotions

Last Updated November 11th, 2022

Dan Hill, Sensory Logic, Emotionomics, EQ, emotional intelligence, emotions in business, emotional awareness, emotions at work, The Customer Experience Podcast


Listen to “228. Designing Digital Experiences to Engage Human Emotions w/ Dan Hill” on Spreaker.

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Two currencies drive the economy — our dollars and our emotions. At our core, what people feel always drives our behavior. Why? Because more than 95% of our mental activity is sensory and emotive — not rational.

So what does that mean for businesses? Well, it means investing in placing a renewed focus on emotional intelligence in framework development is not only crucial for organizational success but also important in establishing genuine consumer relationships.

Back on the podcast today is Dan Hill, President at Sensory Logic and emotional intelligence expert. He’s joining me again, this time to discuss the best ways to develop EQ and its impact on personal and professional development.

Dan is an emotional intelligence expert with 7 US patents in the analysis of facial coding data. He’s featured in Chapter 4 of our Wall Street Journal Best Seller Human-Centered Communication. He’s also the Founder and President of Sensory Logic and the podcast host of Dan Hill’s EQ Spotlight. And in addition to all of those accomplishments, he’s authored an impressive ten books, including Emotionomics and its new, updated version, Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.

Today Dan talks about why business leaders absolutely have to brush up on the basics and be willing to delve deeper into developing their EQ. He also shares his insights on leveraging emotion to improve CX, the idea that emotional intelligence is really about giving credence to the importance of emotions and how to draw attention to important messages.

Dan and I also discussed:

How common depth of expertise in facial coding is
What a functional definition of emotional intelligence (EQ) is
Why emotional intelligence is so important
What best practices for engaging people in digital experiences are
How cultural contextual changes demanded an update to his book Emotionomics



Designing Digital Experiences to Engage Human Emotions

Hear Episode 228 and every other conversation on The Customer Experience Podcast in your preferred podcast app …

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We also embed the full conversation and make it searchable right here in these blog posts. The recording with Dan Hill, Ph.D. is right here …

Listen to “228. Designing Digital Experiences to Engage Human Emotions w/ Dan Hill” on Spreaker.





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Video Highlights: Designing Digital Experiences to Engage Human Emotions

Check out the top five video highlights from the discussion with Dan Hill, Ph.D.


1. Emotions in Customer Experience



2. Basics of Emotional Intelligence



3. Basics of Behavioral Economics



4. Quick Tips for Voice of Customer and Voice of Company



5. The Importance of Faces in Digital Communication


Links Related to This Conversation:



Other Episodes You’ll Enjoy:


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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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