We recently visited Las Vegas to attend RE/MAX R4, an annual conference with thousands of brokers and agents from across the country and around the world. BombBomb set up a booth in the Marketplace to teach RE/MAX professionals about our video email marketing software.
A secondary benefit: Gary Vaynerchuk was booked to present a keynote session in the MGM Grand Garden Arena. Several of our team members have read his books, watched his videos, and share his insights and philosophies. I shot the session with two video cameras – a cover shot of the entire stage and an off-and-on close shot from the edge of the stage. A great piece of content, the video was viewed several hundred times during the three days it was available on YouTube.
Unfortunately, we received a request to remove the full 1 hour 10 minute video we posted to YouTube by the producers of the event, who retain the rights to all the event’s content and prefer not to have it shared openly. Fortunately, coach and author Tom Ferry recorded a 20 minute chat with Gary Vaynerchuk backstage before the presentation.
Though there’s obviously not as much detail in this 20 minute chat as in the full presentation, many of the key points are made in it. Biggest takeaways from the full session: real estate professionals must pay attention to culture shifts, are in the content marketing business, and should create content about their local communities (neighborhoods, schools, businesses, policies, events, etc).
Outline of Tom’s Chat with Gary:
1:00 VaynerMedia – content for Fortune 500 brands across various social networks
1:50 Breaking News – nearing a television deal
2:30 New Book – “Jab, Jab, Jab, Right Hook – The Perfect Formula for Telling Your Story in a Noisy World”
3:45 The Rise of Social Media
5:20 Facebook – why a fan page instead of a personal page for real estate professionals
6:00 Twitter – lead with listening
7:20 Context Marketing – effort is in short supply
8:30 Traditional Advertising – making it seamless to and complementary to online marketing
9:50 Content Marketing – “everybody … in the world is in the content business”
11:20 Diversifying – betting on your future, doubling down, countering culture
14:00 5 Cycles of Business – aggressive, youthful, pro-growth mindset
15:40 5 Person Circle – balance personalities and styles of your team and in your life
17:00 What Gary’s Excited About – new hardware, content/commerce merge
19:30 Where To Reach Gary and Final Thoughts – “content is becoming the differentiator more and more every day, you need to attack it.”
Tom Ferry and Gary Vaynerchuck on Content Marketing:
Connect with either of these guys online. They’re very easy to reach on all the social networks. Just search Tom Ferry or Gary Vaynerchuk.