Finding Your Customer’s Aha Moment

Last Updated December 3rd, 2020

Ethan Beute, BombBomb, The Customer Experience Podcast, Aha Moment, CX, video

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Have you ever had a moment where a new concept or idea just … clicked? When it all made sense? When it all came together and became clear?

An “aha” moment like this is powerful. And it marks the beginning of endless possibilities for you, your business, and, most importantly, your customers.

Aha moments have the potential to shape the entire course of the customer experience because they create meaningful, remarkable impressions your customers can feel, remember, and act upon.

And, as a business, it’s up to you to guide customers toward these moments of clarity and realization.

At BombBomb, we accomplish this by helping people use personal video messages in their everyday business conversations and interactions. The aha moments resulting from this typically occur when a) receiving your first truly personal video message and knowing how that made you feel and/or b) receiving a reply to a video you’ve sent that confirms that video really is a different and better to reach out.

I’m Ethan Beute, Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, host of The Customer Experience Podcast, and host of the #CX series on B2B Growth, here today to share a few helpful thoughts about aha moments.

Among the things you’ll learn in this short episode …

What the characteristics of the aha moment are
How aha moments happen with video messaging
How to understand the aha moment in your organization



Finding Your Customer’s Aha Moment

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Ethan Beute | About The Author

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan collects and tells stories of clearer communication, human connection, and higher conversion with simple, personal videos. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. Fresh air & clean water.

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