We hear it often. You hear it often. You’ve likely heard it from a friend, coworker, coach, consultant, marketing expert, or tech trainer: “You should be using video.“
While I believe this is true, the statement is not all that helpful. Instead, it may produce anxiety, frustration, confusion or worse – especially when it’s said to people who are not yet using video.
This is because it treats video as a monolith – as if it’s one, huge, impenetrable thing. The statement puts all types into one giant bucket and does not include any subtlety or strategy.
Instead, there are infinitely many videos you could make, countless ways to make them, and hundreds of places you can put them.
So here’s a simple concept to make video more approachable.
Video as Medium, Rather than Monolith
Rather than is simply a medium. It’s a tool for communicating, a package to help you deliver a message, a container that you pack from which others get your ideas.
Basic Communication Model
You (sender) – Video (message/medium) – Person (receiver)
Think about all the communication you do – including emails, web pages, blog posts, cards, letters, phone calls, voicemails, in person meetings, webinars, etc. Then, think about the pieces of communication that can benefit most from your face, your voice, your personality, and your expertise.
These are the ones that you might want to use the human, personal, and social medium of simple videos. Consider using your iPhone, iPad, Android, or webcam – easy to use cameras you already own.