This is a guest post from personal branding expert and BombBomb customer Katy Goshtasbi.
Right around this time of year, most of us go into a bit of a panic. After all, it’s a new year.
What didn’t we do as well as we wanted in 2016? How can we be better in 2017? Will it be difficult or painful? And how can we ensure success?
I’m guilty of this line of thinking, too, at the end of each year. Over the years though, I’ve fortunately managed to shorten how long I stay in the grips of fear.
How? Read on!
Make Your Videos Shine in 2017
First, I stop and realize that just because it’s a new year, it doesn’t mean I necessarily have to do anything differently if I don’t want to do so.
It’s a bit hard to get motivated in the dead of winter in January. I’m better motivated at the beginning of spring, which signals re-birth and fresh starts as the the earth comes out of winter hibernation.
So does this mean you get a free pass for the next 3 months until March? Not necessarily, if you can help it. You can choose to see things differently at any time of year.
So what can you do to use BombBomb best in 2017 to advance your personal and business brands?
3 Personal Branding Tips for Your Videos
As a personal branding expert, here are my top 3 branding tips to make your videos shine. When you master these 3 areas, then your brand is more solid and your videos convey your brand message well.
1. Self Awareness
In my world, the brands that succeed are those with self-awareness. First and foremost, be aware of: a) how you come across and b) how you want to come across to others in your videos.
Is your real message coming across and resonating with your audience? If not, just step back and take a good look at what’s coming across.
Don’t feel compelled to change it yet. The first step is just to observe what is NOW. After all, if you don’t know what is and what isn’t working, how can you become better and improve your brand resonance with your audience?
There are “two C’s” in developing your brand. The first is clarity: are you clear about who you are?
This includes who you truly are outside of work and how you want to be of real service to others.
As emotional beings, we only engage and buy from those with whom we connect. That emotional connection only comes when we, as your audience, really “get” the authentic you. Without being clear with yourself first, there is no way you can come across with clarity to your audience at all – in person or in video.
Finding and defining your brand with clarity may start off somewhat painful. Why? Because I’m asking you to go into the truth of yourself. This part really has nothing to do with your career or profession. That’s what makes it hard. The spotlight is all on you. I’m asking you to remove the cobwebs and search your memories to find the real you.
For the sake of this post, that’s all I’ll share on gaining clarity. For now, just be aware of the personal nature of the inquiry.
Once you have clarity around your brand, now you need to share that brand with your audience consistently. Consistency is the second of the “two C’s.”
We’re over-texted, over-tweeted, and over-caffeinated. That means our recall capacity is reduced. So you need to ensure that your videos share your one true message for your audience with consistency.
Consistency increases our feeling of safety with you. It means you’re going to deliver to us what you said you would. It helps us trust you. In turn, this will help us remember you.
Does that mean you say the same things over and over again the same way on your videos? No, not at all. That means you understand that we need to hear your true, core message and meaning many times in order to have it trigger recall of you. Then, we’ll be moved to act and follow up with you, engage with you, hire you, etc.
What This Means for Your BombBomb Videos
So what does all this mean for you, your brand, and your BombBomb videos? Ask yourself …
- Do you understand what is your personal brand?
- Do you have self-awareness around how you currently come across and want to come across with your personal and business brands? This includes in person and in video; it should be one and the same always.
- Do you have clarity around who you are as a person?
- Do you consistently share your clear personal brand with us in video and in other communication?
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About the Author
Branding expert Katy Goshtasbi is global CEO and Founder of Puris Personal Brand Solutions. As an international trainer, consultant, coach, and professional public speaker, Katy collaborates with professional clients to discover and define their individual brands. Katy then supports clients to take these individual brands, message them correction, and have them flourish within a solid business brand. The results: clients reduce their stress, increase self-confidence, uncover their strengths, and learn to self-promote in a healthy way to ensure increased revenues and happier careers.
In her former life, Katy spent 14 years as a successful securities lawyer until she discovered her second career. Learn more at PurisPersonalBranding.com. Or reach out to Katy with questions at firstname.lastname@example.org
Copyright © 2017 Katayoun Goshtasbi. All Rights Reserved.